FENG,GUOZHONG

Release date:2016-05-17  Release:

  

FENG,GUOZHONG

Professor of pharmaceutical products marketing

School of International Pharmaceutical Business

Phone: 86-25-86185038

Email: 1019941162@cpu.edu.cn

Research Summary

ProfessorFeng’s main research interest focuses on macro-pharmaceutical industry policy and micro-management of pharmaceutical enterprises. Macro-policy of the pharmaceutical industry, including domestic and foreign pharmaceutical industry news, trends, national or regional policy development of the pharmaceutical industry or industrial park planning and adjustment of; micro-direction mainly pharmaceutical products marketing planning and implementation of strategies and measures, drug sales plan development, regional policy adjustments, marketing, personnel training and performance evaluation, and so on.


Education

1983       B.S.,   Economic Managements, Nanjing University

Academic Experience

1994-   Professor of School of International Pharmaceutical Business

1985-1994  Teacher  of  North West  University

Publications

冯国忠.医药市场营销学[M].北京:中国医药科技出版社,2015